A Q&A with Joanna Kwong

Joanna Kwong, President – Jetcraft Asia, Jetcraft
Location: Hong Kong

Describe a typical day or week in your role.

There is no typical day for me. Every day is different, but I start with answering emails, phone calls,  WeChat’s and WhatsApp. That’s how I start my day normally.

Tell us what you enjoy most about your role.

What I enjoy most is being part of the group, being part of the team. It’s fun and challenging, I’m pretty proud of being a Jetcraft member.

Tell us how Jetcraft’s global network of offices and specialists benefit clients.

Our global Network is very important. Without the local expertise, the cultural differences often contribute to a lot of misunderstanding and mistrust. With the local expertise, we can minimize the language barrier and have faster response times. Clients can get the answers whenever they need it. They don’t have the concern about the time zone difference.

Explain how Jetcraft’s data and analytics are used within your work.

One of the resources that I use frequently, is the market summary. It’s useful because it has the information that we need to forecast sales or forecast aircraft values and be able to provide a real time information to our customer. And that also helps me to strategize or adjust my strategy on some of the selling.

Share a travel essential you couldn’t live without.

I cannot sleep without my own pillow. Even if I need to go and buy one if I forgot to pack one.

Share the best piece of advice you’ve ever been given.

Many, many years ago when I first started, a mentor told me you don’t need to know everyone. You just need to know the right ones.

Describe what’s most rewarding about working with Jetcraft.

The most rewarding thing about working with Jetcraft is that when we’re doing a deal, everyone jumps in to help each other, supporting each other, and we are all working towards the same goal, delivering the service to our customers.

Explain what sets Jetcraft apart.

I think the Jetcraft team is very close to each other. There’s a lot of trust within the team with our global presence. A presence that other people don’t have with the local expertise. We also customize solutions for our customers which other competitors may not do.

Describe Jetcraft in one word.

Innovative.