March 14, 2023
Q&A with Ganesh Vedarattiname
Ganesh Vedarattiname, Director – Strategy & Analytics, Jetcraft
How does Jetcraft use data analytics to support clients?
Data analytics supports our clients and every aspect of our transactions, from finding the right aircraft to getting the right value for it. We rely on a wide range of data from the market and aircraft customer information that we draw from industry sources and our own sales network. In the current market, it’s quite difficult to find an aircraft because of the high demand. So, we’ve built this proprietary software that scans the market daily showing all publicly available planes and off-market aircraft so that our sales team can show clients planes that other brokers just cannot see.
How does data analytics support the sales team?
The sales team needs to perform analytics on a daily basis, from building market reports to aircraft valuations. So, we’ve built this software that pulls all the data available and structures it into concise and powerful insights so that our sales team is always able to help our clients in the best way possible and move the deal forward.
Data analytics and Jetcraft’s position in the market
In recent years, we’ve seen a great influx of new customers and new capital in business aviation. The industry is going to get more and more sophisticated meaning that brokers will need to get smarter and more analytical in their approach to how they do things and that’s exactly what our data analytics division is about. We rely on our global sales network who are on the ground every day to give us market information, and that enables us to have an edge on the market and stay on top of things.