Inside Asia’s business aviation market

Attributed to Joanna Kwong, President – Jetcraft Asia, and Tim Yue, Sales Director, Jetcraft

Across Asia, from the mature hubs of Greater China and Japan to the rising opportunities in Southeast Asia, a new generation of aircraft buyers are entering the market. At Jetcraft, we’re seeing this momentum translate into strategic aircraft acquisitions and a growing appetite for both new and pre-owned inventory.

Tech-driven entrepreneurs reshaping the landscape

In Southeast Asia, demand is being driven by legacy families, younger buyers, entrepreneurs and business leaders in emerging industries such as tech. These buyers see aircraft as operational tools, rather than luxury statements. They’re focused on access, performance, and time-saving with a long-term view.

In more established territories like Mainland China, buyers tend to be first-time owners who are prioritizing brand-new aircraft. For these clients, assurance, warranty coverage and latest-generation technology are critical, especially when making a high-value purchase.

Defining Asia’s aircraft preferences

Large-cabin aircraft remain the preferred choice globally, accounting for 20% of industry transactions, reflecting buyer ambition and operational needs. In the Asia-Pacific region, this preference is particularly strong. Larger aircraft offer the range, capacity, and comfort required for long-haul, cross-border operations – essential for both business and lifestyle use.

While many new entrants are opting for factory-new models, there’s also activity among returning owners looking to upgrade. With new wide-cabin aircraft entering service globally, high-spec pre-owned jets are becoming available, bringing more inventory into the region and creating new opportunities across both sides of the transaction.

Balanced conditions return and sourcing patterns shift

After years of volatility, the market across Asia is entering a more balanced phase. Aircraft values, particularly in the ultra-large category, are stabilizing, creating more predictable conditions for both buyers and sellers. The pre-owned market remains resilient, offering high-spec aircraft at competitive value for clients prioritizing flexibility and agility. Today, demand across Asia is largely being met through international sourcing, particularly from the Americas and Europe, where transaction volumes and inventory remain higher.

Jetcraft’s global network enables buyers to access this inventory efficiently, closing gaps, unlocking value, and supporting high-growth markets such as Indonesia, Singapore, Vietnam and Thailand.

The Asia-Pacific market outlook

Asia-Pacific is one of the most exciting business aviation regions in the world. The combination of economic growth, increased private wealth, and a cultural preference for newer aircraft is setting the stage for continued momentum in the years ahead.

At Jetcraft, we’re expanding our footprint and capabilities in Asia, combining global reach with local expertise to deliver exceptional outcomes for every type of buyer. Whether you’re upgrading, sourcing off-market inventory or buying your first aircraft, our team delivers clarity, speed and results at every stage.