August 11, 2023 · Chad Anderson
The importance of face-to-face meetings and the role of aviation as an engine of business growth was underlined by Ever Forward, 2023’s Pre-Owned Business Jet Market Forecast.
Our industry-leading market intelligence shows transaction values hit a record US$16.3B in 2022 – in part due to the resurgence of corporate aviation – with the corporate buyer roaring back to life following a dip during the pandemic. The share of our buyers from the corporate sector reached 60% in the last year, demonstrating the value businesses place on jet ownership to facilitate in-person meetings.
Nothing beats meeting face-to-face when it comes to finalizing major deals, with video conferencing only ever a temporary substitute. Whether it’s a company acquisition or a new product launch, face-to-face interactions offer the ability to read body language and build relationships, which create the foundations for success. Equally, the return of industry events, such as EBACE and NBAA, underlines t...