Written by David Dixon, President, Jetcraft Asia
At a recent conference in London, I presented on the subject of business aviation trends in China titled “China - is it slowing down or overhyped.” For this article, I’m going to start where I ended that presentation, expounding on my closing point of why, “Everyone wants a China strategy but everyone needs a regional strategy”.
Watching China Grow
Fifteen years ago no one took China seriously as a market for business aircraft and almost any efforts were often met with incredulity. Fast forward to today, where China is top of the agenda when thinking strategically about Asia. There is good reason for that too, as it offers enormous potential for growth in almost every industry, including business aviation. Today there are more than 120 privately owned aircraft either based or owned in Hong Kong, as well as approximately another 120 aircraft in mainland China. In dollar value terms, the market...