July 15, 2020

Q&A with Ashley Bolger

Ashley Bolger, Regional Marketing Manager (EMEA)
Location: London, United Kingdom

How long have you been at Jetcraft?

Just over 2 years.

What are your responsibilities within the global Jetcraft team?

As the Regional Marketing Manager for Europe, Middle East & Africa (EMEA), I support the team by developing and executing an integrated marketing plan with the objective of promoting the Jetcraft brand as well as engaging customers and supporting sales through regional events, sponsorships, marketing communications, and thought leadership opportunities.

Describe a typical day or week in your role.

My typical day usually revolves around strategizing with my sales & marketing colleagues at our London headquarters. In the office, I might find myself chatting with our advertising agency in South Africa, checking in with our local representative managing our stand at the Nice Business Aviation Terminal this summer, or planning our presence at the Middle East Business Aviation Association (MEBAA) Airshow later this year in Dubai. I am also on the road a fair bit of time, overseeing logistics and hosting clients, prospects, and media during regional events.

What do you love most about your job?

I love the aspect of travelling to different countries and engaging with all kinds of people – industry colleagues, partners, customers, etc. The fun thing about EMEA as a region is that there are so many languages and cultures to consider which makes every interaction interesting and unique.

Describe the company culture at Jetcraft and what it means to you?

Teamwork. Everyone respects one another’s expertise and the leadership team is there to guide & motivate you, rather than micromanage. I feel genuinely lucky to be part of the Jetcraft family.

What do you want your customers to experience when dealing with Jetcraft?

With Jetcraft, it’s all about relationships. That’s why I want our customers to have an experience that’s been tailored to them and their specific requirements. Our team continuously strives to satisfy our customers’ needs well beyond their expectations.

Who or what has been your greatest professional influence?

As unusual as this sounds, my greatest professional influence has been Walt Disney. I grew up watching Disney movies in the ‘90s and always had a fascination with the brand. I remember doing a case study on the company during my time at McGill University and I admired the fact that Walt was a creative, tenacious and optimistic leader who never lost sight of his vision. In my career, I try to follow my heart and my instincts as much as possible, because as Mr. Disney says: “If you can dream it, you can do it”!

Describe yourself in 3 words.

Determined, Organized, Adventurous

If you were to buy a business jet, which aircraft would suit your needs and why?

I’ve always loved the Challenger 350. With a spacious cabin and ergonomic interior design, I feel like I would be able to be productive in a work setting, but also enjoy the entertainment features if travelling for pleasure. The aircraft also has just enough range to get me from London, UK back to see my family & friends in Montreal, QC, Canada.

What stands out to you as good customer service?

Good customer service is ultimately making sure the customer is happy, from beginning to end. This means we must be efficient, trustworthy, and resourceful, all while maintaining a positive attitude. I actually think this last part is sometimes overlooked in customer service – to quote the famous Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Finally, what is your hidden talent or hobby?

After practicing karate for more than 10 years, I got really into boxing a few years ago. I am not a professional by any means, but I love the feeling of going to the gym after work and doing drills on the punching bag or working on sparring with my coach. It’s a great stress-reliever, improves my concentration, and the endorphins don’t suck either!


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