July 25, 2022

Q&A with Jim Sorokan

Jim Sorokan, VP Sales, Jetcraft Commercial
Location: Toronto, Canada

How long have you been at Jetcraft?

I joined the Jetcraft Commercial in June of this year.  It has been a positive and supportive on-boarding experience during the transition into this organization.

What are your responsibilities within the global Jetcraft team?

Working with our client base to ensure their requirements are met beyond expectation.  This process includes two critical parts. First, acquiring aircraft to meet customer needs.  Second, supporting the sale or lease of commercial assets to achieve economic objectives our customers expect from us.

Describe a typical day or week in your role.

A typical day starts by checking-in with customers and suppliers to keep momentum high on open issues and closing out completed tasks.  Timely reporting of successes and challenges to management team ensures they are in the loop and ready to support.  This rolls up to moving each transaction forward with stakeholder engagement.

What do you love most about your job?

Meeting new customers who know exactly what they want.  Hearing how they got to where they are today.  Asking them how we can help and finding the “never did it that way before” solution.

Describe the company culture at Jetcraft and what it means to you?

In my short time at Jetcraft, I sense a talented, tight-knit group of team players that behave more like family than employees.

What do you want your customers to experience when dealing with Jetcraft?

A customer that feels they are supported and pulled up the learning-curve by our organization.  If things don’t go as planned there is a B-Plan to get to a result they agree with.  The best outcome is for a customer to feel like they can come back to us even if only for advice.

Who or what has been your greatest professional influence?

During my years at Bombardier, it was a privilege to have worked with some of the best legal and commercial talent in the commercial aircraft business.  They taught patience, respect of co-workers, paying attention to detail and reveling in the win.

Describe yourself in 3 words.

Listener, Collaborator, Analyst

What stands out to you as good customer service?

Going farther than your customer expects.

Finally, what is your hidden talent or hobby?

Spending time coaching my kids in sports, commercial aircraft history and owning old motorcycles.



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