Brazil. As a ‘BRIC’ country, it has placed new economies on the global business radar. Although Brazil’s economy logged a bit of a downturn at the end of 2013, Brazil nevertheless remains the world’s seventh wealthiest economy, according to World Bank.
While São Paulo is recognized as the heart of Brazilian business, Brazil’s second largest city, Rio de Janeiro, now holds its own in this booming country. Rio has attracted oil, energy, consumer goods, finance, and other industries, making this ‘marvelous’ city almost as much of a business destination as it is a vacationer’s dream.
Both the FIFA World Cup™ and Olympics committees have taken note of the opportunities that abound in Rio as the city prepares to be on the global stage this June and again in 2016.
Cultivating business relationships
Conduct just one meeting in Rio, and you’ll know immediately that relationship building is the foundation of good, productive business, both in Rio and Brazil at la...