August 11, 2016
Christie Martin-Gray, Brand Director, Jetcraft
Location: Raleigh, NC, USA
How long have you been at Jetcraft?
My sister Lucy Castle, Jetcraft’s Administrative Director, first introduced me to Jetcraft in 2006. I worked with Jetcraft on an as-needed basis until joining the team fulltime in April 2010 as Marketing Director.
What are your responsibilities within the global Jetcraft team?
My role changed this year to Brand Director, and my primary responsibility is to support the VP of Marketing with planning and executing our corporate branding and paid media strategies. This includes keeping a close eye on accuracy, consistency, clarity and relevance as it relates to our brand to ensure a strong connection with our customers.
Describe a typical day or week in your role.
Priorities can shift quickly, so I start and end each day with a few minutes of assessing priorities and planning. I spend most of my time developing and maintaining brand assets, brand advertising, and some of the sales tools and integrated retail campaigns. Ensuring we adhere to our high standards, deliver on our brand promise and align our brand assets closely with sales objectives involves a myriad of daily activities including strategizing and brainstorming, research, assessing internal documents, directing creative agencies, writing, negotiating media opportunities and so on.